About the Program
The objective of this Advance Diploma course is to provide the candidates the Detail knowledge and skills in the Digital Marketing discipline to facilitate faster learning curves while on the job.
Be the expert in digital marketing and improve your website ranking by learning SEO, SMM, SEM and Google Analytics from scholarly trainers.
This is a combo Advance Diploma course in Digital Marketing that includes the complete individual courses of SEO, SMM and Google Analytics to help you give a distinct advantage when it comes to digital marketing. This course shall prepare you in various optimization techniques, Google Adwords, PPC, Social Media Marketing principles and Google Analytics Tool.
Learning objective
- Understanding Of Digital Businesses
- Various Tools And Techniques For Digital Marketing
- Learning SEO And On-Page Optimization Tips
- End-To-End Google Adwords PPC Campaigns
- Understand Google Analytics
- Work With Google Webmaster
- Ways To Get People To Follow And Share Your Content
- Learn Metrics To Determine Effective Campaigns
- Must be hands-on with both on page and off page (link building, link baiting, etc.) tactics.
- Must be able to build Strong links and improve domain authority, Generate high-quality organic traffic.
- Must have up to date understanding of Google Algorithms, Latest SEO Updates, and Social Media Contribution to SEO.
- The candidate should be able to report progress to the management and maintain trackers on the progress.
- Provide SEO analysis and recommendations on the websites architecture, structure, SITEMAPS (post, products, geo, video ), ROBOTS.txt, etc.
- Google Web Master Tools (GWMT) and Google Analytics (GA)
- Must have good knowledge of Keyword Framing while content writing and also be able to index and crawl the web pages.
- Extensive experience in executing result driven PPC.
- Hands on experience of the whole gamut of digital marketing (SEO, SMO, PPC, Google Ad words), Affiliate marketing, Display Network, etc.
- Experience in e-commerce, SEO, PPC, and social Media Marketing.
- Work on targeted Keywords, Troubleshoot SEO problems & propose resolutions for SEO implementation issues on the website.
- SEO for Landing Pages.
- Implement Link Building campaigns.
- Ability to write content for SEO and Communicate Effectively.
- Report for targeted keywords on a weekly basis.
Program Highlights
About The Course
Course Modules
- Basic of Marketing & Branding
- Introduction Of Marketing
- Understanding the Marketing Mix
- B2b Vs B2c Marketing
- Getting Started With The Branding
- Introduction To Online Marketing Research
- Introduction of Digital Marketing
- Growth Of Online Marketing
- Understanding Online Marketing Channel
- Types Of Digital Campaigns: Cases
- Elements Of Digital Marketing Strategy
- Graphics Designing for Business
- Graphic Design Fundamentals
- Designing Marketing Kits
- Designing Online Documents
- Video Marketing Fundamentals
- What Is Video Marketing
- Importance Of Video Marketing
- Types Of Online Video Marketing
- Creating Explainer Videos-Live
- Professional Blogging
- Introduction To Blogging
- Blogging Best Practices
- Setting Up Your Blog Live
- Google Analytic Fundamentals
- Introduction To Google Analytics
- Essential Google Analytics Report
- Installing Google Analytic Tracking On Website
- Social Media Optimization For Business
- Social Media Introduction
- Exploring Different Social Media Network
- Optimizing Your Facebook Pages For Business
- Optimizing Businesses Presence On Twitter
- Linkedin Profile Optimizing
- Search Engine Optimization
- What SEO
- Keyword Selection &Mapping
- Content Optimization
- On Page SEO & Html Tag Optimization
- Off Page SEO & Link Building
- Local SEO
- Online Advertising & Google Award
- Introduction To Paid Marketing
- Programmatic & Direct Ads
- Introduction To Search Ads
- Google Adword Search (PPC)Advertising
- Search Campaign Best Practices
- E-Mail Marketing For Business
- Importance Of E-Mail Marketing
- How To Write Effective Mails
- E-Mail Strategy Creation
- E-Mail Marketing Tool
- E-Mail Reporting & Analysis
- Website Planning & Creation
- Buying Domain & Hosting
- Uploading & Customizing Html Page
- WP Website Creation-Live
- SEO Webmaster& Google Analytic Set Up
- Lead Generation & Marketing Automation
- What Is Lead Generation
- Lead Journey Funnel
- 4 Pillars Of Lead Generation
- Creating Converting Landing Pages
- Marketing Automation Tools-Live Walk Through
- Advanced Web Analytics
- Setting Advanced Segments Filters & Report
- Creating Custom URLs
- Google Tag Manager
- Organic & Paid Campaign Audit Framework
- Conversion Rate Optimization
- What Is CRO
- Importance Of CRO
- A/B Multi-Variant Testing Analytics Testing
- Advanced Content Marketing
- Introduction To In Bound Marketing
- Understanding Content Marketing
- Generating Content Ideas For Business
- Effective Content Writing
- Content Promotion
- Growth Hacking Fundamentals
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- Introduction To Growth Hacking
- Growth Funnel Tactics
- Growth Hacking Tools
- Case Studies Of Growth Hacking
- Advanced Search Engine Optimization
- Web Master Audits
- Setting Structured Data On Website
- Creating Website Audit Reports
- E-Commerce SEO
- Penalty Analysis & Control
- Content Outreach Practical
- Social Media Analysis & Management
- Social Media Calendar Development
- Calendar Based Post Development
- Social Media Posting Tool
- Social Media Community Building
- Social Media Monitoring
- Mobile Marketing
- Mobile Landscape In India
- SMS & Whatsapp Marketing
- Mobile Website Optimization
- Mobile Apps Setting Tools
- App Store Optimization (ASO) Fundamentals
- Advanced Search Advertising
- Dynamic Ads
- Call Only Campaign
- Conversion Tracking Setup
- Live Campaign Analysis
- Advanced Bid Management
- Bing Ads
- Google Display Network Advertising
- Introduction To Google Display Network
- Google Display Planner Tools
- Lunching Display Campaign
- Display Campaign Best Practices
- App Install Campaign
- Social Media Advertising
- Introduction To Social Media Ads
- Facebook And Instagram Advertising
- Twitter Advertising
- Linkedin Advertising
- Re-Marketing & Recall Ads
- Cookie Vs. Data Based Marketing
- Search Marketing Ads
- Display Marketing Ads
- FB Re-Marketing
- Advanced Re-Marketing Tools
- Video Advertising
- Introduction To Video Ads
- Video Ads On FaceBook
- Video Ads On Adwords
- Video Advertising Case Studies
- Online Media Buying
- Advanced Online Media Buying Options
- Creating Online Media Buying Strategy
- Research Assignment-Online Media Planning
- Shopping Ads
- Google Merchant Centre Overview
- Creating A Shopping Ad Campaign
- Dynamics Remarketing Ads
- Shopping Campaign Best Practices
- Online Money Making
- Different Options To Generate Money Online
- How To Search Your Niche
- Making Money With Youtube
- Earning With Google Adsense
- Best Practices- Affiliated Marketing Models
- Earning With Domain Flipping
- Selling Digital Marketing Services
- How To Improve Personal Profiles
- How To Find Projects Online
- How To Grab Freelancing Projects
- Client Servicing-Proposal Creation
- E-Commerce & Market Place Selling
- Introduction To E-Commerce Website
- Selling Products With Woo Commerce
- Setting Up A Saas Store-Live Walk Through
- Market Place Selling
- Digital Marketing Interview Preparation
- Selecting The Right Role For You
- 4 Step Process For Right Job
- Interview Day Do’s & Don’ts
Course Certificates
SmartBrains is associated with The National Skill Development Corporation (NSDC) as the Training and Certification partner for various job oriented training programs across various sectors including Oil & Gas, Power, Renewable Energy, Hydrocarbon, IT & ITs, Electronics, Telecom, Agriculture, Life science etc. offering assessment based Training & certifications for a gamut of job profile.
Who should join?
- Working professionals in Domains: Marketing, & Business Development field.
- Students (Any Graduate) who want to develop their career in Digital Marketing.
For Corporate queries
A-25, Sector-59, Noida (UP),India
Pin Code-201301
Connect with Program Advisor
training@smartbrains.com
+91 8955560560 | +91 9891108700
www.smartbrains.com
Nodal Centers
Noida, Dehradun
Guwahati, Pune
Course Features
- Lecture 0
- Quiz 0
- Duration 6 Months
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
